








Meat By Pete was founded in the San Francisco Bay Area by Peter Temkin who is passionate about producing cured meats and gourmet sausages that meet the highest standards of culinary craftsmanship. Inspiration for Meat by Pete was born from the rich bounty of Northern California, not only to represent the vast cultural diversity of the region, but also to celebrate its long-standing devotion to sustainable foodways. I worked closely with Pete to understand his process and create an identity that would bring his dream to life. Together we crafted a brand strategy that reflected his passion and ambition to make the best possible meat products San Francisco can devour.