With High Supply, Cresco Labs offers its most consistent and accessible brand. A surplus of premium, local flower means high quality cannabis at its most affordable price. To help build an identity that reflects this freshness and consistency, we looked to the timeless neo-grotesque sans-serif type Neue Haas Unica Pro. Utilizing a simple typeface as the logo allows the product to speak for itself, and gives flexibility to stamp the brand onto a variety of media. Playing off the classic ‘Thank You’ type on takeaway plastic bags, High Supply can be locked in black or white and repeated over the packaging, on candid lifestyle photography for campaigns, and on fashion. A simple flash of primary color is applied with the cannabis varietal stamp (indica, sativa, hybrid), complementing the playful, handmade quality of the brand. Sometimes a brand is less about frills and more about a statement. High Supply is consistently good cannabis. That’s it.