The launch of PLAY was brought to life with a bright palette of primary colors. Pattern became a playful theme at the London Design Festival & Solane de Milan, in displays and on VIP packaging. The in-store packaging features blocky chunks of bright colors behind full-size product photography for an impactful shelf presence. For each event we developed a microsite that allowed for guests to create their own SodaStream Play by customizing the colors for each part. The machine was then assembled by our staff while guests waited and enjoyed cocktails made by SodaStream.