Kristine Arth is a branding expert and is the founder and principal designer of Lobster Phone, a San Francisco-based design studio creating iconic brands with bold personality. Arth has designed brand identities for global organizations such as PayPal, Nivea, Western Digital, Rivella and SodaStream, in addition to her work developing identity systems for start-ups such as Ori Systems, Loliware, Coffee Meets Bagel and the San Francisco Forest Bathing Club. Arth has contributed work for non-profits such as the San Francisco Civic Music Association, Spring Accelerator, International Design Excellence Award and Flying Carpet Festival.
Her work has earned dozens of design awards from Red Dot, IDA, iF Design, IDSA, SPARK!, IDEA, Transform Magazine and The Dieline. She has also been featured in Businessweek, Wired, Brand Quarterly and The Design Kids, and has juried The One Show, IDEA, and ADAA. Arth was a keynote speaker at the Brand New Conference and AIGA Y22, and presented at SF Design Week and Designation; she was a featured designer for Adobe Creative Campaign and is an on-going guest host for the Behance live stream, Adobe Live.
Prior to founding Lobster Phone, Arth was the Director of Brand at fuseproject, the eponymous design studio founded by Yves Béhar. During her 6+ years at fuseproject she built the brand practice from the ground up and led a team of international, multidisciplinary designers. Arth utilizes an immersive and collaborative design process to develop a visual language that feels authentic and emotional, then takes it one step further, building brand identities that carefully balance timelessness with bold, distinct visual expressions.