Kristine Arth is the founder and principal designer behind Lobster Phone. She is known for building brands that carefully balance timelessness with distinct visual expression. Arth has designed identities for global brands such as PayPal, Nivea, Western Digital, and SodaStream, in addition to start-ups such as Love Wellness, Cresco, Loliware, Ori Systems, and Eva Tech. Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, GDUSA, IDEA and The Dieline. Arth has juried The One Show, SOTA, IDSA and ADAA; was a keynote speaker at First Round, Brand New, and AIGA. She’s been a featured designer and ongoing host for Adobe Live by Behance. Lobster Phone has been named one of the best design studios for start-ups by TechCrunch. Prior to founding Lobster Phone, Arth was the director of brand at fuseproject, the eponymous design studio founded by Yves Béhar. During her 6+ years at fuseproject she built the brand practice from the ground up and led a team of international, multidisciplinary designers.