AIGA Y24 invites you to the Year of Yes. A conference that exposes the unexpected journeys 10 designers traversed simply by saying, "Yes!"
I was asked by AIGA San Diego to design their Y24 conference after having been a speaker for AIGA Y22. I created the concept, messaging and design for Y24 to reflect my personal mantra from the year, which was "say yes to all things design." I'm still testing this out.
The word yes felt nostalgic and I wanted to remind people of the camaraderie and collaborative spirit that was ever so present in the 60s and 70s. This can-do attitude inspired me to create a bespoke typeface that reminisced the classic American protest posters of that era. I designed the display font, Y24, in Glyphs and centered the entire identity around it.