Love Yourself Well.
Inspiration for the logo was found in a late 1930’s art deco type specimen; it felt playful, chunky and expressive. As illustrations are foundational to the larger brand, we made the ‘V’ of the logo into a face with lips that kiss and talk. Each product has its own quirky name, corresponding illustration, and color combination that provide a not-so off-the-shelf look. The illustrations play off the style of the logo’s lips – an almost Japanese pop aesthetic – clearly demonstrating the benefits of the product in a dynamic way.
Love Wellness has already taken the nation by force, launching in ULTA stores across the US as well as online at lovewellness.com. For the initial launch, you can also find the design taking over Time Square in New York. We’re thrilled to have been able to share the love with this heartfelt design, and hopefully make women’s health a more beautiful part of our lives.