Love Yourself Well.
When Lo Bosworth developed Love Wellness, the goal was to create a one-stop shop of over-the-counter, all natural remedies for common women’s health issues. Talk to Lo for five minutes and you understand that her brand is an embodiment of her personality – joyous, playful, driven, with incredible integrity and focus. We knew immediately the brand would have to convey fun and friendliness in an iconic way, without losing its conciseness in educating customers of the product’s benefits.
Inspiration for the logo was found in a late 1930’s art deco type specimen; it felt playful, chunky and expressive. We used this as the basis for creating custom letterforms that are both clear and iconic. As illustrations are foundational to the larger brand, we made the ‘V’ of the logo into a face with lips that kiss and talk. Each product has its own quirky name, corresponding illustration, and color combination that provide a not-so off-the-shelf look. The illustrations play off the style of the logo’s lips – an almost Japanese pop aesthetic – clearly demonstrating the benefits of the product in a dynamic way.
Love Wellness has already taken the nation by force, launching in ULTA stores across the US as well as online at lovewellness.com. For the initial launch, you can also find the design taking over Time Square in New York. We’re thrilled to have been able to share the love with this heartfelt design, and hopefully make women’s health a more beautiful part of our lives.