Merge Workshop leverages combined industry experience to guide product design and development through a seamless process. They create innovative products that entertain, educate, and inspire. As Merge says “We are the process”. I worked closely with the founder of Merge Workshop to create an identity that reflected their service and minimal aesthetic. The logo resembles a domino effect. A cumulative effect produced when one event initiates a succession of similar events. Knocking down one element at a time to gain effective, permanent results.