The Moods
THE MOODS is a women-owned wellness brand creating fast-absorbing topical serums and a mouth spray for women navigating the ups, downs, and in-betweens of midlife. The strategy was to make daily support feel clear, modern, and unashamedly direct—less “fix me,” more “I’m allowed to shift.” We anchored the identity in a lips/mouth icon built from an “M” shape, a nod to moods, the mouth, and Marni (the founder). It positions the brand as an ongoing conversation, and gives THE MOODS a distinctive mark that can flex across touchpoints. The packaging pairs crisp white space with confident typography for instant readability and trust. A bold, color-coded “M” wave shifts by formula (ENERGIZE / UNWIND / RESET), creating quick navigation, strong shelf presence, and a cohesive system built to scale.
Branding, Logo Design, Packaging
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