The Jawbone ERA brand was revived to reposition the headset and highlight the minimized size of the new product. The packaging is made from a modeled pulp fiber tray, highlighting and celebrating the eco-friendly materials, which are 97% recyclable by weight. ERA's premium details are supported in teh packaging by utilizing a matte soft-touch finish coupled with an embossed foil treatment. The ERA brand experience is a pure reflection of the product itself, sophisticated and elevated with thoughtful details.
Graphic Design, Packaging, Photography