Remedi
Relief in every dose. As this is a brand that’s more likely to live in your medicine cabinet than anywhere, we wanted to remove any possible stigma by providing a clean, medical aesthetic that would match the other products on your shelf. However, simplicity does not mean boring. The radiating cross clearly communicates its medicinal value, with a custom iconography that flexibly translates into a variety of uses. The lines form an X for Rekindle (intimacy); a calming sunset for Rest (sleep); Rebalance shows a mountain top (balancing your system); and two pinpointed areas reflect Relief (pain). Simple mono-lines using circles and squares form the basis of the design system – an elegant solution that allows the brand to scale and change as needed. With patches, capsules, and droppers, Remedi provides discreet and clear support.