Wonder Wellness aims to be a north star for consumers, providing peace of mind as we explore these new experiences. The logo is a high-contrast custom wordmark derived from Domaine Sans, balancing friendliness and sophistication. In a way, the logo rides the line between medicinal and lifestyle brands, appearing familiar but still distinct. The icon is a window to the north star, a sign of the journey to come, but also looking from the perspective of a safe place, somewhere we are guided and held. To help differentiate individual products, we’ve developed simple, delicate patterns – these are also used on brand collateral to create an ownable aesthetic without losing its sense of refinement. For those of us with an open mind, ready to be taken on a journey without ever leaving their safe space, Wonder Wellness is the perfect guide to take you there.