Dr. Kellyann
I worked with Dr. Kellyann to reposition their brand strategy and develop a new brand identity that reflects both her expertise and her passion for health, with full packaging re-design for her product line in advance of a nation-wide CVS rollout. The colors and shapes directly reflect the flavor and contents, with a pattern-based system that can be flexible for any product they may release in the future. The system is iconic, scalable, and most importantly, fun – moving Dr. Kellyann’s brand into a broader market without losing its authentic roots.
Branding, Packaging, Motion Graphics
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