ThreeFlow
We partnered with WatchTower Technologies to rebrand them as ThreeFlow! The name embodies their mission to advance, accelerate, and humanize the insurance industry by connecting people, systems, and information through modern technology. Our design includes a custom logo with san-serif letterforms and a higher x-height for clarity, cheeriness, and approachability. Ligatures enhance flow and connection, while the lowercase ‘w’ cleverly doubles as the number 3, emphasizing their new identity.
Graphic Design, Branding, Icon Design
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