Jawbone UP24 is optimistic and aspirational, yet bold and intentional. We extended the same principles to the design and crafted a system that drives equity back to the Jawbone brand, while establishing a strong autonomous identity. Consistent with the rest of the Jawbone products, the most important components of the brand identity are color, textures and materials. The brand is expressed with vibrant color gradients to highlight the product, innovative eco-friendly materials to reduce waste, and a packaging construction that captures light to maximize shelf presence.
Branding, Graphic Design, Packaging