Good News
It’s so good. Cannabis is recreational. That means we’re allowed to have some fun with it. Good News celebrates the recreational side of weed with every aspect of the brand. The smiling logo speaks for itself – a motif that extends across the brand, with eyes that change to show what type of high each product provides. Derived from Flama typeface, the custom wordmark is playful and bold, bubbly but professional. Unlike brands that work to educate consumers, Good News knows you already know, and just wants you to have some fun with it. With product names like ‘Friyay,’ ‘Me Time,’ ‘Brunch,’ and ‘Vegas,’ the product hierarchy is all about the good time you’re about to have. It’s a brand built around a smile. Life is hard enough – we could all use some good news to cheer us up. Good News was a 2020 Clio Cannabis Brand + Identity winner for Bright Side of Cannabis.
Branding, Creative Direction, Packaging
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