PayPal: Rebrand
PayPal Branding: With all the exciting innovations around us today, it is a perfect time to create a bolder, more progressive expression of PayPal—the original innovator in the digital payments industry. Working closely with PayPal, we designed an identity to better express its innovative DNA and future as the leader in digital payments. The result is a system with a bolder wordmark, stronger monogram, more vibrant colors and a dynamic angle graphic that increases user perceptions of trust and innovation.
Branding, Creative Direction, Graphic Design
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