A love letter to San Francisco.
As longtime owners of a beloved San Francisco café, Dear Francis was born from their love of the café experience, daily conversations and connections made over a cup of coffee. The visual identity was inspired by vintage Vanity Fair lettering, evoking a sense of joy, connection, and modernity. The palette is rich, warm, and earthy giving each bag of coffee it’s own signature color that harmonizes with the colorful and dynamic wordmark. Dear Francis, is on a mission to source, roast, and ship fresh coffee delivered direct to your doorstep, making your day a little better.