Meet Eva, a women’s health technology company making The Bra™ that senses breast cancer. We collaborated with Julián Ríos, founder and CEO, to create the full brand expression for Eva.
The Bra™ is the first intelligent, portable, and non-invasive wearable designed to detect abnormalities in the thermal patterns of the breast, an indicator for the possible presence of breast cancer. After creating a full brand strategy, product naming and brand pillars, we created a custom wordmark, icon and brand identity to reflect Eva’s unique technology. After launching their first three clinics, Eva has achieved a 117% month-over-month growth in clinical users, continuing to help empower women in a safe and friendly environment.