Carefully trimmed by extremely beautiful hands. Whereas Cresco’s flagship brand is about ubiquity, Reserve is about class – this is the top 10% of their growth, and is meant for users who truly care about getting the highest quality product. Just like the Reserve product is only the top 10%, the Reserve brand quite literally trims the top 10% off its wordmark. The juxtaposition of matte and shine create a luxurious and tactile feeling, with a gorgeous, cool color palette to stand out on the shelf. While the packaging, at first glance, is elegant and, dare we say, sexy, we also needed to highlight the quality of the product inside…so why not add a little surprise, by making the bottom of the package completely transparent.
Branding, Creative Direction, Packaging