McVicker Pickles are handmade in San Francisco by Kelly McVicker and her team of passionate picklers. They take traditional recipes from the heartland and update them with fresh ingredient combinations that reflect the flavors of California.
My vision for McVicker branding began with craft ingredients made in small batches; everything from the bright colors of the vegetables to the quality of the ingredients inside each jar. I wanted the logo to be strong to reflect their work-ethic, but I also needed to balance the earthy, playful nature of Kelly and her creations. The pairing between the strong logo and punchy product names gives each label a distinct look while remaining in a consistent family. McVicker’s pickle labels feature a bright mix of party perfect pickles that are hand illustrated and designed with love. You can find McVicker Pickles online at Good Egg or Giribaldi Goods as well as local San Francisco markets such as Bi-Rite, Rainbow, and The Epicurean Trader.