Bright™ is a place for live conversations that offer a steady flow of [moments} leading to lasting impressions that spark an upward spiral in the world. Bright sessions enable two-way conversations, the passing of knowledge, and the wisdom that will open your mind to content you never knew existed and might just change your life. Our [B} icon mimics the custom bracket surrounding Bright. We use this bracket to enhance our headlines and create brand equity beyond our icon. The word mark is a custom drawn condensed sans serif with modern grotesque construction. The tall set lowercase ‘g’ evokes a friendly approachable feel bringing a lightness to the strong characters on both sides.