Juni is a mission-driven technology company emboldening tomorrow’s leaders by developing a unique learning program that gives students access to a curated curriculum taught by credible instructors using dynamic software that enables students to learn by doing. Learning is serious and parents want to know they are working with a brand they can trust and depend on. At the same time we need to appeal to children ages 5-18, covering a wide range from child to teen. We wanted to create some fun, but retain a sophisticated balance of child-like play and teen inspired cool-factor. The geometric shapes bring an element of fundamental building while the extended type conveys the time it takes to learn. The Juni wordmark is super high-contrast, tightly packed and has a joyful bounce to each letterform. The brand identity was designed to balance the playfulness and intensity of the Juni Learning program.