Despite this being one of the least popular products in Silicon Valley's history of startups, Juicero had great packaging. I designed the Juicero packs to reflect an optimistic and dynamic aesthetic – with custom hand illustrated patterns to personify the fresh fruits and vegetables inside. Each pack, designed within the constrains of the high-speed recyclable material printing, has a unique, brightly-colored pattern that balances the appetizing appeal of the juice with a sense of playfulness. It may have failed as a product, but the packaging has won awards for innovation and visual design.
Graphic Design, Illustration, Packaging