Opin: curated bags & accessories

We created Opin to answer the everyday need of work/life balance. Our brand narrative communicates a natural, spontaneous California lifestyle; embracing the opportunity to do something new and great every day. Our team developed the strategy, naming and product roadmap that inspired our bags, accessories and brand design. Each product balances craft and functionality for an authentic pared-down experience. Opin was designed to transition belongings from day to night, work to yoga, and meetings to weekend trips. Every Opin bag allows for custom curation. Opin's focus on reducing materials and customized features give each product purpose. There are no loops, ropes, ties, velcro or buckles. They are simple, curated and unexpected. They are Opin to fit life, work, and adventure.

Branding, Creative Direction, Textile Design

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