Jawbone MINI Jambox

MINI JAMBOX was the third speaker to enter the Jambox product portfolio. The brand expression follows the product’s design intent: a pure celebration of innovative materials and arresting colors. MINI JAMBOX’s package is stripped of all secondary information, maximizing the focus on the speaker. To further highlight form and materials, we used a patterned high-gloss finish that captures the light, further dramatizing the product’s texture.

Creative Direction, Graphic Design, Packaging

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