That's The High Life campaign focused on simple moments of joy throughout the average day. These quintessential moments brought this campaign to life and gave it a heritage spirit that was reminiscent of the original High Life campaigns. The candid photography and witty lines reinforce the quality in everyday experiences and looks back to the original meaning of the High Life.
Continuing the theme of revitalization and heritage, limited edition 16oz cans were created to highlight the campaign in-store. We created three vintage pin-up illustrations and celebrated these limited edition cans for the length of the campaign.